In this tech savvy world, social media has turned out to be an essential part of people’s daily routines. Some people are addicted to it to such an extent that the very first thing they do every morning is going through their social media feeds.
By observing such a huge importance of social media in people’s life, marketers and businesses are moving toward social platforms with the hope of connecting with their target audiences in a better way. However, the social media today is way different than it was before 10 years. Today, it is overloaded with content and making one’s mark in this crowd is indeed tough for marketers and businesses.
Social media has now become bigger and better than ever. Here, are five trends shaking up the social landscape.
1. Death of ‘like’ Button
It has been engraved deep into our mind that the more likes or comments a post has the better is the content. But this is a pure misconception and is having a negative effect on our brain. In reality, it is actually stymieing the natural flow of engagement. People usually go along with the troop and simply hit the ‘like’ button instead of engaging with the post in a meaningful way.
However, Instagram is now been rumored to get rid of the like button. Users will no longer be able to view the number of likes other Instagram posts get, however, you will be able to view likes on your own posts.
2. It’s Time for Actionable Metrices
Experts have predicted that social media is to give less importance to vanity metrics. For marketers and businesses, this should be an indication that it’s time to begin giving more attention to actionable metrics such as the quality and rate of user engagement on social media. Social media marketers will now have to go deep for exploring user insights such as demographics and relevant user information for understanding how to target potential customers.
3. Video Story Content to Dominate Like a King
People usually prefer video content over text content as they are more engaging. And this is the reason why YouTube has turned out to be the second largest search engine in the world.
The chief platforms like Facebook and Instagram are focusing on videos. Instagram’s recent algorithm is giving more preference to video content. Also, a research by Cisco has stated that by 2020, nearly 75% of the mobile traffic will be video. This clearly indicates how important it is to begin utilizing video content to obtain dominance in the world of social media.
4. Increased Use for Branding and Customer Service
Social media is no more just a platform for sharing photos and videos, it has now emerged as a retail or product discovery platform. Many brands have started using social media for delivering customer service. This change has occurred gradually as businesses began observing that a lot of target audiences try to reach out to them through social platforms. This might be because it is a more direct way to reach the brands.
On the other hand, user-generated content (e.g. customer reviews) offer some proof that the product may be worthy of trying. Employee-generated content is a bit broader and can include videos, images or blog posts, which may indicate the company’s goal and values and the overall benefits of the product or service.
5. Social Media to Become a Good Source of News
TV and newspaper have almost lost their importance these days. Today, the internet has captured a major chuck of the audience not just for the sake of entertainment but also for news and daily updates. As per a research by Forbes, 50% of the Internet users surveyed said that they get to know about the latest news through social media before even hearing about it on a news station. The study discovered that around 57% increase in traffic to news sites referred to as social media.
This is mainly because any news gets instantly viral when posted on social media. It spreads any news like a fire from one person to the other and soon the topic’s hashtag becomes trending. Facebook and Twitter are seen as the main source of news today.
But remember, there are chances that sometimes a fake news gets viral all over the internet. This is probably one of the disadvantages of social media which needs to be resolved soon.