In today’s competitive business world, an extensive enthusiasm for data-driven marketing is seen in a number of businesses. However, most businesses still see themselves early within the implementation stage. For instance, there is a prevalent agreement on the significance of market intelligence, which continues to be more ambition than a reality. E-marketer stated that over 90 percent of the marketers consider it noteworthy to possess a ‘single read of the customer,’ and yet not more than 10 percent have developed such solution. In the same way, the data-driven decision making is not yet entrenched into the culture of various organizations.
Today, leading B2B decision-makers are using key strategies in data-driven B2B marketing. Some key strategies are listed below:
1. Think Category – Before Building Brand Promotion
In reality, marketers are skilled to be customer-centric, but actually they typically read things from their own viewpoint. They forget the apparent-business decision makers and everybody else alike, concentrate on their own desires, and as a result, can tend to deem solutions before brands. In distinction, you wholly believe in your business, which gives you an inflated perception on how unique and different your brand is in the marketplace.
The takeaway is added marketing axiom, where there is a need of deep understanding on – what customers need such as what are their pain points, data gaps, existing flawed solutions, and so on. Basically, this means a deep understanding of how the customers search, and simply what keywords are being used by them. It means understanding the newest and latest search trends, as well as increasing the tendency to raise questions in search.
2. Move from Content Marketing to Thought Leadership
Factually, there is more content available than ever before and more content is being added daily. The emerging trend amid the confusion is; stressing more on quality than quantity, which raises the question on what it takes to cut through. Many businesses have now come to believe that a blank paper of depth and substance has more impact than a few of data-dump blog posts. Although, in a very competitive context, the data is crucial through the process of developing thought leadership that has a great influence within the market place. The data guides the content development, which helps in better understanding of what content turns out to be the best for competitors.
3. Build your Video Content
Video content may win the award for ‘the longest period of your time hyped’ as the next big thing, whereas not truly becoming the next big thing. From visitors to exclusive websites, all have sustained to keep the video content within an arm’s reach for variable reasons including inconvenient audio, data-hogging, low-quality, etc. Today, we are reaching at a tilting point in online engagement with video, both among B2B consumers and decision makers.
4. Explore LinkedIn
LinkedIn cannot match the volume of visits we get from the duopoly, Google, and Facebook. The advertising revenue of LinkedIn is on the rise due to its B2B strengths and rich customer base. According to some studies, the reaches and engagement metrics of LinkedIn are rising at a higher pace as it consistently pulls a billion visits in a month. Over the last two years, their pages per visit and unique visitors are up about 10 percent, while recoil rates have reduced. The LinkedIn app is up across metrics, as well as downloads, usage time, and daily active users.
When digital advertising is involved, context matters, and the expertise of LinkedIn lends itself to B2B marketing. It reaches the right audience in the right digital context. However, it has been testified that the ads running on the ‘LinkedIn Audience Network’, outpace those matching ads when run elsewhere.